Beverly Hills’ own — attorney Ariel Rofeim is shaking up the political establishment and running for City Council to bring a new generation of leadership to a city ready for its next chapter.
Raised in Beverly Hills, Ariel Rofeim is running to keep our city safe, revitalize our businesses, support our schools, and protect the community we love.
Protect Beverly Hills.
01
Proactive Safety
As a former Beverly Hills Police Department Cadet I represented our department as a Platoon Leader and honored with “Outstanding Speaker” by the LAPD Chief of Police. Over the past 10 years we have learned that we can’t afford to be reactive and that means anticipating challenges before they become problems. As our city prepares for increased activity from developments such as the Metro D Line station, we must ensure the Beverly Hills Police Department (BHPD) has a true advocate in city hall.
The BHPD must remain fully equipped to safeguard our neighborhoods, businesses, and public spaces so our residents and our tourists can have a restored sense of safety.
02
Bring Business Back
For generations, Beverly Hills has been known around the world for its vibrant streets, thriving storefronts, and the unique mix of local merchants and international brands that made our city an icon. But today, too many storefronts sit empty and too many of our businesses are struggling to bring back the energy that once defined our commercial districts.
We must restore the vitality of Beverly Hills by increasing foot traffic, supporting our local merchants, and working with our global brands to ensure our most visited streets once again reflect the excitement and prestige people expect when they come here.
Our campaign will also bring business owners together through a dedicated business support forum, creating an opportunity for local entrepreneurs to share their ideas and help shape policies that strengthen our economy citywide.
Beverly Hills should not simply maintain its reputation, it should lead the world in defining what a thriving business district can be.
03
Education and Our Parents
For generations, Beverly Hills has taken pride in the strength of its schools and the families who make this community what it is. As someone who grew up here, I know how important it is for parents to feel confident that their children are learning in an environment that is safe, supportive, and focused on excellence.
Our schools are not only places of education but they are the foundation of our community’s future. I want to work closely with our schools and our parents to ensure that Beverly Hills continues to be a place where students are prepared to succeed, where families feel supported, and where our classrooms reflect the values of respect, opportunity, and civic responsibility.
By strengthening the relationship between the city, our schools, and our families, we can ensure that the next generation of Beverly Hills grows up with the same sense of opportunity and pride that so many of us experienced.
We must protect the future of Beverly Hills by investing in the people who will shape it.
04
The Resident Experience
For over 20 years, I have seen what much of you have seen. Today, the resident experience has lost its place as a priority for our city-government and we’re going to bring that back. Rampant construction has exhausted our residents. By addressing everyday quality-of-life issues from traffic anxiety, excessive vehicle exhaust noise, the lack of doggy waste stations to strengthening community spaces to promote unity and kindness.
I want to focus on practical solutions that ensure residents can enjoy Beverly Hills with comfort, accessibility, and pride.
We must not lose the soul of Beverly Hills. It is at the heart of what makes this city an icon.
Have You Heard about “Builder’s Remedy”?
148 S. Rodeo Dr.
Because the city failed to meet the state’s housing planning requirements, Beverly Hills is now exposed to what is known as “Builder’s Remedy.” In simple terms, that means developers can bypass many of our local zoning protections if their projects include Sacrament’s requirements.
As a result, projects larger than what our community is zoned for are being approved with far less local control. This situation didn’t happen overnight. It is the result of years of short-sighted leadership, and fixing it requires serious, proactive planning, because cities either plan their future, or get stuck negotiating one-sided nightmares.
RESULT: A project can be approved even if it is well beyond our local restrictions—ruining the aesthetic of our community and increasing traffic. Pictured above and to the right are real projects already planned for.
As a Harvard trained negotiator, I will work with developers to discourage such projects and do everything in the City’s power to ensure the aesthetic of our community can be preserved.
“Years of insider politics and short-sighted decision-making have pushed Beverly Hills off course. That failure of leadership is now evident in the city’s inability to meet state affordable housing requirements, triggering Builder’s Remedy—the most catastrophic planning crises in the city’s history.” - Ariel Rofeim
Olympic Blvd. and S. Beverly Dr.
Your Questions, Answered.
Does your campaign involve addressing school concerns?
Yes. My campaign believes that strong communities are built through strong families. By creating open lines of communication between City Hall and parents, we can better understand their concerns, strengthen community resources, and help ensure Beverly Hills continues to raise thoughtful, resilient, and engaged future leaders.
Parents need an outlet, and part of strong city leadership is creating space for transparent conversations about the challenges families face. I want to ensure parents have a direct line to city leadership so we can better understand the support tools they need to raise the next generation of residents in Beverly Hills.
As technology continues to evolve and new social pressures emerge, parents are navigating challenges that look very different from those of previous generations. While schools are governed by the Beverly Hills Unified School District, city leadership should work collaboratively with families, educators, and community leaders to ensure parents feel supported and heard.
What is your objective with Beverly Hills?
My objective is simple: to take Beverly Hills into another gear. This city is already one of the most recognizable communities in the world, but with the right leadership, it can become a global model for what a modern city should be.
Beverly Hills has a unique strength that few places possess, extraordinary economic diversity within a small, connected community. From renters and small business owners to entrepreneurs and global brands, the city brings together people from many backgrounds and industries. Our responsibility is to capitalize on that strength through thoughtful planning, strong public safety, and a culture that attracts and retains talent.
By investing in our businesses, protecting the resident experience, and ensuring our city remains safe and well-managed, Beverly Hills can continue to lead rather than follow. My goal is not simply to maintain what we have, but to elevate it, positioning Beverly Hills as one of the most dynamic, livable, and well-run cities in the world, and a model other communities can learn from.
What are your thoughts on development and planning?
Preserving the character and feel of Beverly Hills is a top priority and currently under an immense attack. Beverly Hills must plan thoughtfully for the future. The city’s failure to meet state housing planning requirements exposed us to Builder’s Remedy, which limits local control over development. In response to the catastrophe of Builder’s Remedy, I believe we must prioritize resolving the impact of the approx. 16 approved towers throughout Beverly Hills before considering the City’s next phase of development.
Cities either plan their future, or their future gets planned for them. My focus is on responsible planning that protects the character of Beverly Hills while ensuring the city meets its obligations and maintains local oversight.